In today’s competitive food market, having a distinctive brand identity is crucial to success. At Guangzhou Shaoting Food Co., Ltd., we specialize in helping businesses launch and grow their own branded food products through our comprehensive Private Label Services. Whether you are a startup, retailer, distributor, or established brand looking to expand your product line, our private label solutions provide a flexible, cost-effective, and high-quality way to create unique products that resonate with your customers.

Our expertise lies in manufacturing a wide range of premium pre-packaged foods—including candies, snacks, sauces, and ready-to-eat meals—with customizable formulations, packaging, and labeling tailored to your brand vision. We combine cutting-edge production technology, stringent quality control, and attentive customer service to bring your private label products to life.

Why Choose Shaoting Food for Private Label?

1. Extensive Product Portfolio to Choose From

With years of experience in the Chinese food manufacturing industry, Shaoting Food offers a broad selection of pre-packaged food categories suitable for private labeling:

• Candy & Sugar Confectionery: Fruit gummies, hard candies, lollipops, and more.

• Cocoa & Chocolate Products: Chocolate bars, chocolate-coated snacks, cocoa powders.

• Baked & Savory Snacks: Biscuits, crackers, puffed snacks, and snack cakes.

• Nuts, Seeds & Dried Fruits: Roasted nuts, seeds, dried fruits, and mixes.

• Ready-to-Eat & Instant Foods: Instant noodles, retort pouch meals, canned products.

• Beverages: Juices, teas, coffees, and functional drinks.

• Sauces & Seasonings: Soy sauces, chili sauces, marinades, and specialty condiments.

This diverse range allows you to select products that align with your brand identity and target market preferences.

2. Customization & Flexibility

Shaoting Food’s private label services prioritize your unique brand requirements. You can customize:

• Product Formulation: Adjust flavors, ingredients, nutritional profiles (e.g., low sugar, gluten-free, high-protein) within regulatory guidelines.

• Packaging Design: Work with our professional design team to develop packaging that reflects your brand story, complies with labeling laws, and stands out on shelves.

• Labeling: Tailor labels with your brand logo, ingredient list, nutritional facts, barcodes, certifications, and multilingual support.

• Packaging Formats & Sizes: Choose from flexible packaging options—retail-ready bags, jars, boxes, sachets—in sizes that suit your distribution channels.

Our goal is to empower you with total control over your product’s appearance and attributes without the burdens of manufacturing.

3. Strict Quality Control & Food Safety

Food safety is non-negotiable. Shaoting Food operates under stringent quality management systems, including HACCP and ISO 22000 certifications, to ensure your private label products are safe, consistent, and compliant.

Our quality assurance process covers:

• Ingredient Sourcing: Verified, high-quality raw materials from trusted suppliers.

• Production Monitoring: Continuous inspections throughout manufacturing.

• Laboratory Testing: Microbiological, chemical, and physical analyses.

• Traceability: Batch tracking for swift quality issue resolution.

• Packaging Integrity: Ensuring freshness and protection during transit.

Partnering with us means your brand’s reputation rests on products made to the highest standards.

4. Competitive Pricing & MOQ Flexibility

We understand startups and emerging brands often face budget constraints and inventory risks. Our private label service is designed to be cost-effective and accessible:

• Reasonable Minimum Order Quantities (MOQs): Suitable for small to medium-sized businesses, with scalability as you grow.

• Competitive Production Costs: Leveraging our large-scale manufacturing efficiencies to offer you attractive pricing.

• No Hidden Fees: Transparent quotations with no surprises.

You can confidently test new products or enter markets without excessive upfront investment.

5. Expert Design & Regulatory Support

Launching private label products can be complex. Shaoting Food offers end-to-end support:

• Professional Packaging Design: Collaborate with our creative team to produce labels and packaging that capture your brand essence and attract consumers.

• Regulatory Compliance: We ensure your packaging meets export market requirements, including ingredient declarations, allergen warnings, nutrition facts, and required certifications (FDA, EU, Halal, etc.).

• Multilingual Labels: Support for multiple languages tailored to your target regions.

• Barcodes & Traceability: Assistance with UPC/EAN barcode registration and printing.

Our expertise simplifies product launches and helps avoid costly regulatory pitfalls.

Our Private Label Service Process

Step 1: Initial Consultation & Brand Vision

We begin by understanding your brand, market goals, target customers, and product ideas. Our team offers expert advice on product selection and customization options that best fit your business.

Step 2: Product Selection & Customization

Choose from our existing product range or collaborate on new formulations. Our R&D team can develop tailored recipes, adjusting flavor profiles, ingredients, and nutritional aspects.

Step 3: Packaging Design & Labeling

Work closely with our design specialists to create packaging that aligns with your branding strategy and meets regulatory requirements. We provide mock-ups for your review and feedback.

Step 4: Sampling & Approval

We produce product and packaging samples for your evaluation. This step ensures your complete satisfaction before mass production.

Step 5: Production & Quality Control

Once approved, your private label products enter our production line with strict adherence to quality assurance protocols.

Step 6: Packaging, Labeling & Shipping

Finished goods are packaged with your customized labels and prepared for shipment. We arrange logistics based on your delivery preferences.

Step 7: After-Sales Support & Reordering

Our partnership continues beyond delivery. We provide ongoing support, including inventory planning, product improvements, and new product launches.

Benefits of Partnering with Shaoting Food for Private Label

Accelerate Time-to-Market

Avoid the high costs and long lead times of setting up your own manufacturing. Leverage our ready infrastructure and expertise to launch quickly and efficiently.

Reduce Operational Complexity

Focus on your brand, marketing, and sales while we manage production, quality, and compliance.

Access to Innovation & Market Trends

Benefit from our continuous product innovation and insights into consumer trends such as health-conscious snacks, ethnic flavors, and sustainable packaging.

Build Brand Equity with Trusted Quality

Deliver consistent, safe, and delicious products that foster customer loyalty and enhance your brand reputation.

Case Studies: Success Stories with Shaoting Food Private Label

Case 1: Launching a Healthy Snack Line in Europe

A startup in Europe partnered with Shaoting Food to create a range of low-sugar, gluten-free fruit gummies under their brand. We assisted with recipe adjustments, packaging design in multiple languages, and ensured compliance with EU regulations. The product launch was successful, with high consumer acceptance.

Case 2: Expanding a Retailer’s In-House Brand

A major Asian retailer collaborated with us to produce customized spicy sauces and savory snacks under their private label. Our ability to handle large volumes with consistent quality helped them rapidly expand their brand presence.

Frequently Asked Questions (FAQs)

Q1: What is the minimum order quantity (MOQ) for private label?
Our MOQs vary by product but are designed to accommodate small startups as well as large brands. Please contact us with your product of interest for specific details.

Q2: Can you help with product formulation?
Yes, our R&D team can assist in modifying existing recipes or developing new products tailored to your market and dietary needs.

Q3: What certifications do your private label products have?
We comply with international food safety standards such as HACCP and ISO 22000. We can also assist with certifications like FDA, EU, Halal, and others depending on your target market.

Q4: How long does the private label process take?
Typically, from consultation to delivery, the process takes 8-12 weeks, depending on product complexity and order size.

Q5: Can I get samples before placing a large order?
Absolutely. We provide product and packaging samples for your approval prior to production.

Get Started with Your Private Label Today

Partnering with Guangzhou Shaoting Food Co., Ltd. means entrusting your brand to a manufacturer that values quality, flexibility, and customer success. Whether you want to build a snack brand, launch a line of sauces, or introduce innovative packaged foods, our private label services are tailored to support your ambitions.

Contact us today to discuss your private label needs, request a product catalog, or get a personalized quote.